beqom, the provider of a cloud-based total compensation solution, has appointed Annabel Fan as Global Head of Financial Services. As beqom continues on its growth trajectory, Annabel will be responsible for the go-to-market for the financial services industry, including sales, marketing, and presales.

Annabel joins beqom from Workday (NASDAQ: WDAY) where she was the Head of Financial Services. Prior, Annabel led SAP’s (NYSE: SAP) go-to-market strategy for financial services in North America, and also held multiple positions in sales and marketing in the U.S. and globally.

“I am excited to be part of the next phase of growth at beqom as its clients benefit from the compensation platform that helps them solve their most complex challenges. beqom has built a great reputation as a leader in compensation solutions, and I am looking forward to helping them in their growth,” said Annabel Fan, Global Head of Financial Services at beqom.

Annabel will use her considerable experience to deepen customer engagement and drive revenue growth for beqom’s compensation platform. She will be instrumental in driving new business from banks and financial institutions as well as expanding the existing customer base.

“I am delighted to welcome Annabel to the beqom team. Annabel has a great track record of evolving business strategy to create revenue growth. Her thought leadership and experience in spearheading our focus on Financial Services will help us drive our market share globally and accelerate the way we deliver value to our clients.” 

— Fabio Ronga, CEO, beqom

Annabel began her career as a corporate attorney at Gibson, Dunn & Crutcher and Skadden, Arps, Slate, Meagher & Flom, working on M&A, corporate finance and private equity transactions in New York and Hong Kong.