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    Brand Resources

    Welcome! If you are looking for the official logo, color set, and font used by beqom, then you've come to the right place. This information is intended for journalists, analysts, and investors. In addition, our press releases can be found here.

    For media inquiries and requests, please contact our team at digital@beqom.com.

    Download Press Kit

    Logo

    The official beqom logo consists of the word beqom, where the letter O is replaced by a smiley pictogram.
    Both the lettering and the smiley have been custom designed for beqom. Only these official drawings may be used for beqom communication, do not tempt to redraw any element of the logo by yourself.

     

    beqom-logo_red
    beqom-logo_red_tag
    beqom-logo_red_smile
    beqom-logo_white
    beqom-logo_white_tag
    beqom-logo_white_smile

    Protective Space

    The beqom logo needs a minimum ‘breathing’ space around it in any use case. The distance around the logo helps it to stand out amongst its environment (for example, other logos, text, or pictures).
    An easy solution to define the ideal protective space around the logo is to add the size of the letter “O” all around the logo, as shown on this example:

    Logo Size

    When the logo needs to be used at very small sizes, for example in case of sponsorship, some minimal recommendations apply, as shown below.

    Minimum size
    Logo (with or without baseline): Use a minimum size of 2.5 cm or 1 inch wide on printed documents, or 120 pixels wide on screen:
    beqom Logo protective space
    beqom Logo Size

    Colors

    The official beqom color palette uses 3 primary colors in addition to white.

    beqom Color Palette - red

    RED
    HEX #c30014
    R 195 / G 0 / B 20
    C 15 / M 100 / Y 100 / K 6

    beqom Color Palette - dark blue

    NAVY
    HEX #243A55
    R 36 / G 58 / B 85
    C 91 / M 75 / Y 43 / K 35

    beqom Color Palette - light blue

    MID GREY
    HEX #607285
    R 96 / G 114 / B 133
    C 67 / M 49 / Y 35 / K 9

    beqom Color Palette - white

    WHITE
    HEX #ffffff
    R 255 / G 255 / B 255
    C 0 / M 0 / Y 0 / K 0

    Typography

    We use Source Sans Pro in light, regular, semi-bold and bold weights in all our printed materials. Its characteristic clear, open letterforms and letter spacing help communicate a consistent and strong brand identity.

    You can download the Source Sans Pro font family here.

    beqom brand typography - Source Sans Pro

    Press Kit

    All the beqom goodies in one ZIP file. Download it here.

    Download Press Kit

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    To make your people happy

    © beqom 2013-2022 All Rights Reserved.
    "beqom", "beqom to make your people happy" (logo) and "to make your people happy" are the exclusive trademarks of beqom SA.
    All other trademarks, and logos are trademarks and logos of their respective owners.