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Brand Resources

Welcome! If you are looking for the official logo, color set, and font used by beqom, then you've come to the right place. This information is intended for journalists, analysts, and investors. Our press releases can be found here.

For media inquiries and requests, please contact our team at

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The official beqom logo consists of the word beqom, where the letter O is replaced by a smiley pictogram. Both the lettering and the smiley have been custom designed for beqom. Only these official drawings may be used for beqom communication, do not tempt to redraw any element of the logo by yourself.


Protective Space

The beqom logo needs a minimum ‘breathing’ space around it in any use case. The distance around the logo helps it to stand out amongst its environment (for example, other logos, text, or pictures).
An easy solution to define the ideal protective space around the logo is to add the size of the letter “O” all around the logo, as shown on this example:
beqom Logo protective space

Logo Size

When the logo needs to be used at very small sizes, for example in case of sponsorship, some minimal recommendations apply, as shown below.

Minimum size

Logo (with or without baseline): Use a minimum size of 2.5 cm or 1 inch wide on printed documents, or 120 pixels wide on screen:
beqom Logo Size


The official beqom color palette uses 3 primary colors in addition to white.

beqom Color Palette - red

HEX #c30014
R 195 / G 0 / B 20
C 15 / M 100 / Y 100 / K 6

beqom Color Palette - dark blue

HEX #243A55
R 36 / G 58 / B 85
C 91 / M 75 / Y 43 / K 35

beqom Color Palette - light blue

HEX #607285
R 96 / G 114 / B 133
C 67 / M 49 / Y 35 / K 9

beqom Color Palette - white

HEX #ffffff
R 255 / G 255 / B 255
C 0 / M 0 / Y 0 / K 0


In all our printed materials, we use Source Sans Pro in light, regular, semi-bold, and bold weights. Its clear, open letterforms and spacing help communicate a consistent and strong brand identity. You can download the Source Sans Pro font family here.

beqom brand typography - Source Sans Pro
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