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Brand Resources

Welcome! If you are looking for the official logo, color set, and font used by beqom, then you've come to the right place. This information is intended for journalists, analysts, and investors. In addition, our press releases can be found here.

For media inquiries and requests, please contact our team at digital@beqom.com.

Download Press Kit

Logo

The official beqom logo consists of the word beqom, where the letter O is replaced by a smiley pictogram.
Both the lettering and the smiley have been custom designed for beqom. Only these official drawings may be used for beqom communication, do not tempt to redraw any element of the logo by yourself.

 

beqom-logo_red
beqom-logo_red_tag
beqom-logo_red_smile
beqom-logo_white
beqom-logo_white_tag
beqom-logo_white_smile

Protective Space

The beqom logo needs a minimum ‘breathing’ space around it in any use case. The distance around the logo helps it to stand out amongst its environment (for example, other logos, text, or pictures).
An easy solution to define the ideal protective space around the logo is to add the size of the letter “O” all around the logo, as shown on this example:

Logo Size

When the logo needs to be used at very small sizes, for example in case of sponsorship, some minimal recommendations apply, as shown below.

Minimum size
Logo (with or without baseline): Use a minimum size of 2.5 cm or 1 inch wide on printed documents, or 120 pixels wide on screen:
beqom Logo protective space
beqom Logo Size

Colors

The official beqom color palette uses 3 primary colors in addition to white.

beqom Color Palette - red

RED
HEX #c30014
R 195 / G 0 / B 20
C 15 / M 100 / Y 100 / K 6

beqom Color Palette - dark blue

NAVY
HEX #243A55
R 36 / G 58 / B 85
C 91 / M 75 / Y 43 / K 35

beqom Color Palette - light blue

MID GREY
HEX #607285
R 96 / G 114 / B 133
C 67 / M 49 / Y 35 / K 9

beqom Color Palette - white

WHITE
HEX #ffffff
R 255 / G 255 / B 255
C 0 / M 0 / Y 0 / K 0


Typography

We use Source Sans Pro in light, regular, semi-bold and bold weights in all our printed materials. Its characteristic clear, open letterforms and letter spacing help communicate a consistent and strong brand identity.

You can download the Source Sans Pro font family here.

beqom brand typography - Source Sans Pro

Press Kit

All the beqom goodies in one ZIP file. Download it here.

Download Press Kit