beqom – a cloud-based Sales Performance Management (SPM) and compensation software provider – today announced that it has been named a Sample Vendor in two Gartner reports; “Gartner’s “Hype Cycle for Customer Experience Analytics, 2018” in the Sales Performance Management category1 and “Gartner Hype Cycle for CRM Sales, 2018 in the Sales Performance Management category2.
According to both Hype Cycle reports “The top three benefits that enterprises realize after implementing an SPM solution are operational efficiency, optimization of SPM processes and plans, and cost reduction. When implemented as part of a larger CRM effort, SPM can support the increased velocity of targeted opportunities through behavior driven from compensation plans aligned to organizational goals.”
beqom’s adaptable SPM cloud platform enables companies to scale the entire SPM ecosystem in one, easy-to-use platform. From implementing sales incentive plans, to defining and managing territories, to establishing sales crediting and channel management, beqom’s built-in artificial intelligence (AI) and Machine Learning (ML) capabilities allow business managers and sales representatives to manage internal and external SPM factors accurately, quickly and at scale.
“As organizations look to improve business efficiencies and reduce operational costs, we have seen a growing demand for beqom’s Sales Performance Management software,” said Tanya Jansen, Chief Marketing Officer, beqom.
“beqom’s easy-to-use and integrated platform has enabled sales teams to streamline their employee’s compensation management while aligning compensation plans to overall business objectives.”
— Tanya Jansen, beqom CMO
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1Gartner Hype Cycle for Customer Experience Analytics, 2018 by Melissa Davis, Gareth Herschel, Jim Hare, August 2, 2018
2Gartner Hype Cycle for CRM Sales, 2018 by Melissa Hilbert, Tad Travis, July 9, 2018