NYON, SWITZERLAND—beqom, a provider of cloud-based compensation management software, was recently reviewed by Gartner, Inc., in its 2021 Market Guide for Sales Performance Management1.
Designed to support the complexity and scale of large enterprises as well as the needs of mid-market companies, beqom focuses exclusively on compensation management, which is the core function of sales performance management (SPM). The Key Findings2 of the 2021 Gartner Market Guide point out that, “Incentive compensation management, being the primary purchase reason for sales performance management (SPM) solutions, must accommodate the complexity of crediting and compensation rules, as well as processing scalability.”
The beqom solution covers end-to-end sales performance management for internal and external sales channels, including sales crediting, incentive compensation, territory and quota management, planning, simulations, reporting, and analytics.
Notes Tanya Jansen, beqom co-founder and Chief Marketing Officer, “beqom differentiates by providing a comprehensive total rewards platform, allowing holistic management of not only sales incentives but an employee’s total rewards package, enabling sales leaders to tailor the optimum total rewards packages to keep their top performers motivated.”
During 2020, beqom not only experienced double-digit growth but rolled out major product enhancements including a new mobile app and modules for Enhanced Compensation Planning and Predictive Analytics, featuring artificial intelligence functionality for churn and pay equity.
“Despite the pandemic, in 2020 we saw many companies deciding to move to a digital compensation platform.”
— Tanya Jansen, beqom CMO
“Despite the pandemic, in 2020 we saw many companies deciding to move to a digital compensation platform,” says Jansen. “We believe that 2021 and beyond will be years of increasing investment in technology that will enable a flexible, adaptable, and individualized rewards strategy, with a move towards removing the silos that exist in sales compensation and broad-based compensation. That has long been beqom’s vision, and we are seeing it being adopted in the marketplace by leading global firms.”
1 Gartner “Market Guide for Sales Performance Management” by Melissa Hilbert, March 8, 2021.
2 Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.