Pay Transparency at PUMA: Leading the Way as a Global Organization

If you missed our webinar, fill out the form to access the recording & a one-pager to revisit the discussed key points!
Pay transparency is reshaping the way companies approach fair pay, compliance, and employee trust. But how can global organizations navigate these changes effectively?
Access an exclusive panel discussion featuring Gulchekhra (Gulya) Bakeberg, Senior Director People & Organization EMEA at Puma, and Gudrun Thorgeirsdottir, Pay Equity CBDO at beqom, as they share insights, challenges, and best practices on implementing gender-neutral pay at scale.
Watch to discover:
- Puma's successful journey towards gender-neutral pay and fair pay certifications.
- First-hand insights into how to implement fair pay initiatives as a global organization.
- Practical tips on how to ensure compliance with the upcoming EU Pay Transparency Directive.
Gain insights on how other HR professionals are approaching pay transparency and hear directly from a company who is leading the way towards fair pay.
Access the recording and the one-pager 👇
Some of our latest resources
Broaden your understanding with our curated selection of recent articles. Explore best practices, gain insights from industry thought leaders, and stay up-to-date with the latest trends to help drive success in your field.

The State of Pay: 7 Compensation Trends Redefining the Workplace
Download the beqom whitepaper to learn how Intentional AI drives precision in compensation, without losing human control.

Intentional AI in Compensation: How to Use AI You Can Actually Explain | A 30-Minute Fireside Chat
Every compensation decision touches a livelihood, so focusing on speed isn't enough—you need accountability. Watch this video of beqom’s Head of AI, Dr. Julian Perez Alzueta, and CTO, Dr. Sébastien Baehni to discover how to move beyond generic AI to a system of intelligence that keeps humans in control of decisions that matter.

Starting or Stalling? Solving the Pay Transparency Puzzle While the Rules Shift, With beqom and Erste Group
Although the June 2026 EU Pay Transparency deadline is fast approaching, several member states have confirmed delays to its transposition. Watch this expert session with beqom and Erste Group to discover why waiting isn't an option, and how to proactively prepare your organization's compliance strategy today.
Some of our latest articles
Broaden your understanding with our curated selection of recent articles. Explore best practices, gain insights from industry thought leaders, and stay up-to-date with the latest trends to help drive success in your field.

EU Pay Transparency Directive: Four Reasons to Act Now Despite Delayed Legislation
Waiting for local EUPTD legislation before acting? Here's why that strategy could cost your organization more than compliance.

EU Pay Transparency Directive Transposition Activity by Nation
2026 is not that far away, and EU member states are working to transpose the EU Pay Transparency Directive into national law. We’ve created this page to keep track of each member state’s progress.

Explainable AI in Compensation: What It Is, Why It Matters, and How To Get There
Discover why Explainable AI is the foundation of fair, defensible compensation decisions — and what it means for your organization.
HR Compliance
Are you struggling to navigate today's evolving pay transparency compliance landscape?
Say hello to Cup of Compliance, our weekly HR compliance newsletter. Subscribe to get crisp, concise updates on regulatory shifts, key deadlines, and compliance news and start your weeks staying ahead – one sip at a time. You'll find us every Monday in your inbox!

The beqom products
Unlock the full potential of your comp.
beqom has been purpose-built to handle the breadth and depth of global total compensation management, with a proven track record of success for leading companies across all industries.




