93% of organizations now involve the C-suite in comp decisions. Are your legacy tools holding you back? Join our webinar on March 19th.

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Pay Equity

Pay Transparency at PUMA: Leading the Way as a Global Organization

March 28, 2025Webinar
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If you missed our webinar, fill out the form to access the recording & a one-pager to revisit the discussed key points!

Pay transparency is reshaping the way companies approach fair pay, compliance, and employee trust. But how can global organizations navigate these changes effectively?

Access an exclusive panel discussion featuring Gulchekhra (Gulya) Bakeberg, Senior Director People & Organization EMEA at Puma, and Gudrun Thorgeirsdottir, Pay Equity CBDO at beqom, as they share insights, challenges, and best practices on implementing gender-neutral pay at scale.

Watch to discover:

  • Puma's successful journey towards gender-neutral pay and fair pay certifications.
  • First-hand insights into how to implement fair pay initiatives as a global organization.
  • Practical tips on how to ensure compliance with the upcoming EU Pay Transparency Directive.

Gain insights on how other HR professionals are approaching pay transparency and hear directly from a company who is leading the way towards fair pay.

Access the recording and the one-pager 👇

Some of our latest resources

Broaden your understanding with our curated selection of recent articles. Explore best practices, gain insights from industry thought leaders, and stay up-to-date with the latest trends to help drive success in your field.

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Compensation Management

The 2026 US Compensation and Culture Report

Stop managing spreadsheets and start driving performance. The 2026 US Compensation and Culture Report reveals the critical gap between the new role of compensation as a C-suite strategic lever and the legacy infrastructure still holding many companies back.

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Some of our latest articles

Broaden your understanding with our curated selection of recent articles. Explore best practices, gain insights from industry thought leaders, and stay up-to-date with the latest trends to help drive success in your field.

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Pay Equity HR Compliance

Operationalizing the EU ‘Right to Information’ for employees

One of the most impactful articles of the EU Pay Transparency Directive is Article 7, which grants employees the right to request and receive information about their pay. Crucially, when employers respond to these requests, they will need to provide not only individual pay data, but context: information about how the focal employee’s pay compares to the pay of others in similar roles.

HR Compliance

Are you struggling to navigate today's evolving pay transparency compliance landscape?

Say hello to Cup of Compliance, our weekly HR compliance newsletter. Subscribe to get crisp, concise updates on regulatory shifts, key deadlines, and compliance news and start your weeks staying ahead – one sip at a time. You'll find us every Monday in your inbox!

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Get to know the beqom product line

For over a decade, we’ve partnered with some of the world’s leading organizations to tackle their unique compensation and performance challenges. We understand that every business has distinct needs, not a generic approach.

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The beqom products

Unlock the full potential of your comp.

beqom has been purpose-built to handle the breadth and depth of global total compensation management, with a proven track record of success for leading companies across all industries.

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Total compensation without compromise.

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Clear reward, clear purpose. For every employee.

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Put fairness first: close pay gaps for good.

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Always pay the optimal amount.