Pay Transparency at PUMA: Leading the Way as a Global Organization

If you missed our webinar, fill out the form to access the recording & a one-pager to revisit the discussed key points!
Pay transparency is reshaping the way companies approach fair pay, compliance, and employee trust. But how can global organizations navigate these changes effectively?
Access an exclusive panel discussion featuring Gulchekhra (Gulya) Bakeberg, Senior Director People & Organization EMEA at Puma, and Gudrun Thorgeirsdottir, Pay Equity CBDO at beqom, as they share insights, challenges, and best practices on implementing gender-neutral pay at scale.
Watch to discover:
- Puma's successful journey towards gender-neutral pay and fair pay certifications.
- First-hand insights into how to implement fair pay initiatives as a global organization.
- Practical tips on how to ensure compliance with the upcoming EU Pay Transparency Directive.
Gain insights on how other HR professionals are approaching pay transparency and hear directly from a company who is leading the way towards fair pay.
Access the recording and the one-pager 👇
Some of our latest resources
Broaden your understanding with our curated selection of recent articles. Explore best practices, gain insights from industry thought leaders, and stay up-to-date with the latest trends to help drive success in your field.

The 2026 European Compensation and Culture Report
Read beqom's 2026 European Comp & Culture Report to learn how Europe’s leading organizations are leveraging new directives to modernize compensation, integrate AI, and manage global complexity.

The 2026 US Compensation and Culture Report
Stop managing spreadsheets and start driving performance. The 2026 US Compensation and Culture Report reveals the critical gap between the new role of compensation as a C-suite strategic lever and the legacy infrastructure still holding many companies back.

Less Than 6 Months to Go: Is Your Organization Ready for the EU Pay Transparency Directive?
Rewatch beqom and Allshares' exclusive webinar to learn last-mile data prep and strategic steps to ensure 2026 compliance with the EU Directive.
Some of our latest articles
Broaden your understanding with our curated selection of recent articles. Explore best practices, gain insights from industry thought leaders, and stay up-to-date with the latest trends to help drive success in your field.

Operationalizing the EU ‘Right to Information’ for employees
One of the most impactful articles of the EU Pay Transparency Directive is Article 7, which grants employees the right to request and receive information about their pay. Crucially, when employers respond to these requests, they will need to provide not only individual pay data, but context: information about how the focal employee’s pay compares to the pay of others in similar roles.

6 Compensation Management Trends in 2026: Fairness, Adoption, and Agility Across Industries
Discover the top 5 trends shaping compensation management in 2025 and learn how to stay competitive, compliant, and ahead of the curve.

EU Pay Transparency Directive Transposition Activity by Nation
2026 is not that far away, and EU member states are working to transpose the EU Pay Transparency Directive into national law. We’ve created this page to keep track of each member state’s progress.
HR Compliance
Are you struggling to navigate today's evolving pay transparency compliance landscape?
Say hello to Cup of Compliance, our weekly HR compliance newsletter. Subscribe to get crisp, concise updates on regulatory shifts, key deadlines, and compliance news and start your weeks staying ahead – one sip at a time. You'll find us every Monday in your inbox!

The beqom products
Unlock the full potential of your comp.
beqom has been purpose-built to handle the breadth and depth of global total compensation management, with a proven track record of success for leading companies across all industries.




