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Pay Equity

Pay Transparency at PUMA: Leading the Way as a Global Organization

March 28, 2025Webinar
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If you missed our webinar, fill out the form to access the recording & a one-pager to revisit the discussed key points!

Pay transparency is reshaping the way companies approach fair pay, compliance, and employee trust. But how can global organizations navigate these changes effectively?

Access an exclusive panel discussion featuring Gulchekhra (Gulya) Bakeberg, Senior Director People & Organization EMEA at Puma, and Gudrun Thorgeirsdottir, Pay Equity CBDO at beqom, as they share insights, challenges, and best practices on implementing gender-neutral pay at scale.

Watch to discover:

  • Puma's successful journey towards gender-neutral pay and fair pay certifications.
  • First-hand insights into how to implement fair pay initiatives as a global organization.
  • Practical tips on how to ensure compliance with the upcoming EU Pay Transparency Directive.

Gain insights on how other HR professionals are approaching pay transparency and hear directly from a company who is leading the way towards fair pay.

Access the recording and the one-pager 👇

Some of our latest resources

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Pay Equity

Less Than 6 Months to Go: Is Your Organization Ready for the EU Pay Transparency Directive?

Webinar

Rewatch beqom and Allshares' exclusive webinar to learn last-mile data prep and strategic steps to ensure 2026 compliance with the EU Directive.


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Pay Equity

beqom’s Global Compliance Calendar 2026

eGuide

Stay ahead of shifting global regulations with this essential eGuide providing a month-by-month roadmap of pay equity and transparency reporting deadlines across 30+ jurisdictions, including the EU Directive and North American laws.


View the Calendar
Pay Equity

Download Our 6-Point Checklist to Ensure Compliance With the EU Pay Transparency Directive

eGuide

When it comes to getting the EU Pay Transparency Directive, it’s important to be proactive and prepare in advance. Our checklist helps you identify the broad goals and specific actions you need to get your organization ready.


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Sign up for the beqom newsletter to access exclusive resources on topics like Pay Equity, Compensation Management and Sales and Employee Performance. Our regular updates ensure you’re always informed on the latest trends in HR and compensation.

Some of our latest articles

Broaden your understanding with our curated selection of recent articles. Explore best practices, gain insights from industry thought leaders, and stay up-to-date with the latest trends to help drive success in your field.

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Compensation Management

The 3:00 AM Compensation Cycle: Burnout, Spreadsheets, and the Tradition We Refuse to Question

5 min read

There is a specific kind of silence you only hear in an office at 2:47 AM. You are staring at final_v14_reallyfinal.xlsx, surrounded by cold takeout, wondering why this is the job. It’s time to ask: are we holding on to the chaos of the compensation cycle because it works, or just because it’s how we learned to prove our value?


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AI Compensation Management

AI Trends in Compensation: 5 Predictions for 2026 from beqom’s CEO

5 min read

Gain insight into how AI is redefining compensation strategies for a more efficient, equitable, and employee-focused future in 2026.


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An image of Gudrun Thorgeirsdottir, CBDO at beqom.
Pay Equity HR Transformation

The C-Suite’s Language: How to Win Executive Buy-In for Pay Equity and Transparency

5 min read

Win executive buy-in by translating pay equity goals into C-suite language: ROI, risk reduction, and operational efficiency.


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HR Compliance

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